More Creating, Less Producing FTH: 102

In this episode, I want to challenge you to start thinking about More Creating, Less Producing.Let me back up a little bit and explain where this came from (and yes, I’ll probably be creating a framework for this). I came up with the term #FtheHUSTLE over six years ago. At the time there were so many people preaching about hustle and grind it started getting on my nerves. It made me feel like no matter what I did, it wasn’t enough. And I’m a doer. I take action, I like being productive and seeing results from my efforts. All that being said, I didn’t need to be bombarded with the message that I needed to do MORE or that I wasn’t serious about my business because I wasn’t working 24/7. And can we just zip it about binge-watching TV already? Do whatever works for you to refuel and recharge. I didn’t do anything with #FtheHUSTLE until almost two years ago when I saw the logo in a dropbox folder and knew instantly that it was going to be the name of the newsletter (I had no idea at the time I would use it for my podcast as well). Fast forward to today, and I’m much clearer on what #FtheHUSTLE is (more on that later…and surprise, I’ve met with a book coach to start outlining an #FtheHUSTLE book! I started doing it with AI last year, and it didn’t feel right. I want to write every word of this book). #FtheHUSTLE is subjective. Meaning it gets to be whatever it needs to be for YOU. Whether it’s a shorter work week, limiting calls, more vacation time, not selling a product or service the way everyone else is telling you it needs to be done, choosing not to use social media or hiring someone to clean your house. It can be business or personal, or better yet both. It’s about creating a life that allows you to be and do whatever it is you want. This brings me to more creating, less producing. I’m going to back into this because it will be helpful to hear how I’m focused on creating in a way that isn’t necessarily obvious.Align, Design, AssignFirst off, Align, Design, Assign is from an amazing book I’m reading called “free time” by Jenny Blake. HOLY MOLY, I love this book. Recently I shared that I got the updated version of Mike Michalowicz’s “Clockwork” because I want to remove myself from the aspects of my business that aren’t the best use of my time. I’m also launching a new company (you’ll hear about that in the next month, I promise) and want to make sure it’s set up in a way that isn’t reliant on me as the brand’s voice. I will 100% be part of the brand in terms of part of the company (and obviously, using what I’ve created to support the launch), but I will not be the primary content creator. In fact, I’m hoping that within the first 6 months, we have a tiny, effective team (also from free time). Back to Assign, Design, Align. What hit me with both of these books and the work I’m doing behind the scenes for the new company (the naming took a lot of work, now I’ve moved on to the messaging and voice of the brand while having hired a graphic design company to work on the logo) is how I’ve had to slow down to be able to build something phenomenal. I’m going to share a few bullet points from the “Align” part of the book that resonated so deeply within me.Align is all about: Your values, your energy, your...