In this episode of Roll Up & Roll Out, Paul sits down with Jenna Harris, founder of SmartOpsClub, to unpack one of the biggest myths in the home service industry: that more sales solve every problem.

Jenna shares how growing up in a blue-collar family and now owning her own contracting business has shaped her passion for helping plumbing and HVAC companies build profitable, scalable operations. Together, they discuss why so many contractors become "busy but broke," how poor systems silently destroy profit, why understanding your financials matters more than most owners realize, and the importance of learning enough about every part of your business before handing it off.

If you're a contractor or business owner who feels like you're working harder than ever but your bank account isn't showing it, this conversation will challenge the way you think about growth and give you practical insights to build a stronger business from the inside out