Because of the technology and data available, the biggest and most interesting challenge in designing an IoT product is to make it feel more like a service or experience than a piece of hardware. Only after you understand the customer and what the opportunities really are can product design begin. In this episode of the IoT Business show, I speak with Gordon Hui to get an uber designer’s perspective on how to find that ideal product experience and the business that must be developed to support it.

Read the rest of the show analysis notes at:http://www.iot-inc.com/internet-of-things-podcast-17

This show is brought to you by DIGITAL OPERATING PARTNERS

Related links you may find useful:

• Season 1: Episodes and show notes
• Season 1 book: IoT Inc
• Season 2: Episodes and show notes
• Season 2 book: The Private Equity Digital Operating Partner
• Training: Digital transformation certification