Meta just launched paid subscriptions — Eric Seufert and the operator class are breaking down what it means for the ad ecosystem and every brand running Meta. We dig in. Plus two stacked guest interviews on performance marketing and creator-led growth.

ON TODAY'S EPISODE OF ECOMM COWBOY

Lauren Huttner (Founder, Pebble) — Forbes 30 Under 30 2026, running a data-driven, creator-led marketing studio that fuses algorithmic and creative data with creator sourcing to make consumer apps go viral. Scaled TurboLearn from zero to 5M+ weekly impressions, with programs driving 57M+ views, sub-$5 organic CPMs, and #1 App Store rankings. We dig into the creative-iteration loop behind those numbers, the most common mistake brands make on TikTok that quietly kills CPMs, why ALL her creators did better on Instagram than TikTok, where she lets data overrule a creator's instinct, the contrarian case for staying an agency, and how she pushes app clients past a vanity #1 spike toward retained users.

Plus a Nate Rosen segment on The Rock's dermatologist-tested men's care line and Banagua.

ALSO ON THE SHOW

- Reddit x Shopify

- Hero Market

- IG carousel generator in Claude Code

- Lululemon ends its boardroom battle with founder Chip Wilson

- OpenAI conversion campaigns

- Webflow and Wix layoffs

- Tesla Model S Plaid vs. Ferrari Luce EV

- Scroll and react: Sunday.ai — happy, not scary robots

- Ad vs. Ad: YETI's "Four Letters" anthem

- ChatGPT on decision making

- Big brands sell fresh breath — he sells the shame

- Ballpark food lost the plot

- Moment of zen: American Dew?

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