Dave Wakeman is an expert on current trends in sales and marketing, an in-demand speaker, trainer and popular podcaster. In this insightful LIVE session on the trade show floor of the ALSD Conference in Las Vegas, Dave dishes on how the way people BUY has changed post-pandemic, why Segmenting, Targeting and Positioning have become more important than ever, how sales reps can individually overcome a flat marketing campaign, how to smartly listen and apply what people ask for vs. what they really want, the value of sales preparation vs. scripting, and how to apply a strategic focus to your sales effort going forward.  

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