Elyshia and I elaborate and explore sponsorship tips and expand on how to do your prospecting for companies and relationships. Elyshia gives great insight into pitfalls, obstacles, and timing for companies and what their needs are and how to find innovative ways to add value for potential sponsors and not waste time. I touch on the start of Speedweeks at Daytona with the Rolex 24 and the excitement that is growing around IMSA, WEC and road racing in general. The new GTP LMDh division debuts at Daytona with an outstanding race and great finish!