In this episode, we explore why marketing often falls flat despite having more tools and technology than ever to deliver great customer experiences. Marketoonist Tom Fishburne has spent over 20 years drawing cartoons about the marketing industry, using humour to spotlight what goes wrong, and how to make it go right. We’ll discuss why humour matters, how it can help marketers connect on a deeper level, and what lessons his cartoons reveal about doing our best work.

This conversation is essential for marketers who want to combine creativity, empathy, and effectiveness in a fast-changing world.