In this episode of Cultivate Talk, we sit down with researcher Jakki Padilla to explore the powerful intersection of sports, communication, and social change. Centering on the WNBA and the Atlanta Dream during the 2020–2021 season, Jakki unpacks how activism became woven into the fabric of the league — and how Black women athletes reshaped public discourse in the process. We talk intersectionality, power, and the cultural-economic model that connects activism and public relations, revealing how the WNBA’s story is, truly, more than a game.