In this episode of Founders Future, , host Mishal Saeed sits down with Johnathan Newman , co-founder and strategist of Good Theory, a branding agency on a mission to transform small businesses through clear messaging, conversion-focused design, and automation.

With 12+ years of experience in digital marketing and web development, Johnathan  shares his unconventional path into entrepreneurship — from growing up in a military household to being unexpectedly let go from a job shortly after a promotion, an event that catalyzed his leap into business ownership. Alongside his co-founder Lydia, Johnathan  built Good Theory to help entrepreneurs scale with clarity, confidence, and sustainability.

We dive into how Good Theory evolved from a traffic-driving service into a full-stack growth partner, offering branding, digital marketing, and AI automation to unlock efficiencies and drive long-term growth. Johnathan  explains how his team helps clients avoid the "growth at all costs" trap by creating systems that allow founders to scale without burning out.