Your Logo Isn’t Your Brand (And Other Truth Bombs)

In this episode of Financial Fofu, Trudi and Sarah team up with branding boss Jayne from Flirt Group to call out the biggest branding blunders small biz owners make—starting with thinking a logo is enough. Spoiler: it’s not.

They dig into why your brand needs more than just pretty colours, how to actually use a style guide (not just let it collect dust), and how consistency builds trust (and cash). From figuring out your real audience to making Google My Business work harder for you, this one’s packed with punchy advice, honest truths, and a few marketing myths that need burning.

Got a brand? Then you’ve got homework. Let’s go.

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Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.

This is a safe space to ask questions and hear useful info on financial matters.

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