In this episode, we sit down with Mark Peterson, Founder & CEO of illGraphic Branding, to talk about the journey from Milwaukee roots to building a brand beyond just visuals. Mark shares his path from attending Tennessee State University to working at Marquette University, how his love for reading shaped his mindset, and why “More Than A Logo” became the foundation of his approach to branding. He also shares stories from working on creative projects with names like DJ Premier and Joe Budden, while breaking down creativity, entrepreneurship, pricing your value, and what it really takes to help businesses tell a story — not just create a logo. A conversation for anyone building, branding, or elevating something bigger than themselves.

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Featured Guests:

Mark Peterson - @illgraphic

Jenk The DJ, Host - @jenkthedj

Mwanje Thompson, Co-Host - @mwanje