In this episode of I'm in Control, I sit down with the incredible Fi Mims, a Melbourne-based personal branding photographer, business coach, and mentor. With over 20 years of experience, Fi has helped countless women step into their power by capturing their confidence through the lens and guiding them beyond the photoshoot.

Fi shares why visibility is key to building a successful personal brand, how authenticity connects you with the right audience, and why so many women struggle with showing up. We also dive into the importance of community, taking imperfect action, and how she transitioned from wedding photography to coaching women in business.

00:00 - Introduction: Meet Fi Mims and her journey from photography to coaching

05:00 - Why personal branding is more than just great photos

10:00 - Overcoming fear and showing up with confidence

15:00 - The power of community in business growth

20:00 - How authenticity builds trust and connection

25:00 - Taking control: Fi’s proudest moment and what drives her today

This conversation is packed with insights on business, self-belief, and the value of creating space to grow. Fi’s wisdom will leave you inspired to take control of your personal brand and show up for the success you deserve.