Social media is powerful — but it’s not the whole strategy. In this episode of The Bizzin Podcast, Des-lie and Elandri, founder of Socially Shaped, talk about how to use social media with purpose — as part of a bigger marketing plan, not the only one. They unpack the strengths of different platforms, what kind of content works best where, and how to connect with your audience in a way that drives real engagement. They also explore how today’s fast-paced world demands clarity — people don’t have time, so they want quick, honest answers. From understanding your audience to creating with intention, this episode is packed with practical wisdom for entrepreneurs who want to build meaningful digital presence without losing focus on their business as a whole. A practical conversation about using platforms on purpose — because good marketing doesn’t just post, it connects. Powered by Bizzin.

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