In this episode, Matthew Masters sits down with Natasha Whiles to explore the real meaning of Corporate Responsibility (CR) and why it’s far more than a tick-box exercise. Natasha shares her insights on how CR has evolved, its unique role within local government, and the importance of embedding it into organisational culture. From common pitfalls to practical strategies for optimisation, this conversation offers valuable guidance for leaders looking to make CR meaningful and impactful. Whether you're in the public or private sector, this episode will challenge your assumptions and inspire a more purposeful approach to responsibility.