On this episode of More Than A Title, Jarrett sits down with marketing powerhouse Jabari Hearn to talk about what it really means to build brands that move cultureand people.
As Chief Marketing & Growth Officer at AKQA, Jabari has been at the center of some of the most impactful brand moments of the last decade. From shaping culture-forward storytelling at Westbrook Media with Will Smith and Jada Pinkett Smith, to launching purpose-driven initiatives like LyftUp at Lyft, Jabaris career is a masterclass in aligning mission, marketing, and impact.
We also get into his time at Google, where he led global marketing for mobile hardware and rolled out iconic campaigns featuring Childish Gambino, as well as his 12-year run at Nike, including work on the landmark Nike x NFL partnership.
Beyond the titles, Jabari opens up about mentorship, representation, and why giving back is non-negotiablethrough initiatives like Monday Night Mentorship and his board service with the Marcus Graham Project. He also reflects on leadership, fatherhood, and staying grounded while operating at the highest levels of business.
This is a real conversation about legacy, purpose, and how to win without losing yourself. More than a titleits the work, the impact, and the people you bring with you.