In this episode I’m joined by Rob Deptford (he/him). Together, we discuss the podcast industry, storytelling, and how audio can help build a strong brand identity.

We also discuss:

• The state of podcasting and where it is post-pandemic boom
• How McDonald’s used a podcast in its brand strategy (and brought back the infamous Szechuan sauce)
• Podcasting as an evergreen product that continues to add value over time
• The power of the personal element in branding
• Why the numbers aren’t the best measure of your podcast’s success
• Being willing to go off-brand and share yourself more holistically with your audience

Links:

• Visit the Bizcastly Website
• Visit Rob’s Website
• Listen to Rob’s Podcast Dirt Road Journeys
• Buy Rob’s Books on Amazon
• Follow Mel on Instagram @mel_mcsherry
• Follow the podcast on Instagram @morethanjustpodcast

🙌 This podcast is supported by listeners like you! If you enjoyed this episode, we'd appreciate it if you could make a donation of any amount at this link. You rock!