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More Than Tech: Why Caring About Your Clients’ Business is the Real Differentiator


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It’s not the technology that makes MSPs sticky—it’s how deeply they understand their clients’ business. Tracy Pound of Maximity joins Dan to share how her company weathered a near-collapse during COVID and emerged with a more sustainable model. From embracing ERP solutions to embedding themselves into their clients’ operations, Tracy reveals the power of caring about outcomes, not just uptime.

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