If theater goes away, what does Sacramento lose? A lot more than the show.

Lyndsay Burch, CEO of The Sofia and B Street Theatre, makes the case that the arts aren't just culture — they're infrastructure. They connect businesses, draw people to a city, and give a community a reason to be together when everything else is trying to pull it apart. In this episode, Lyndsay sits down with Mary to talk about the extraordinary balancing act of running a job that's 100% creative and 100% operational, why B Street's children's theater is the future of the performing arts, and what live theater means in the age of AI.

You'll Learn:

- Why the arts are foundational to a city

- How theater is becoming more valuable, not less.

- How to activate a theater to it's full potential.

- The evolution of leadership across Sacramento's art organizations.

Perfect For: Anyone who cares about what makes a city worth living in and anyone who's ever walked out of a theater feeling more connected and joyful than when they walked in.

Sponsors:

⁠https://meropictures.com⁠

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⁠https://www.thejacquelyn.com/⁠

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