Sure its almost impossible to get ads and marketing wrong?  The world is festooned with brilliant ads that really work and are lauded by all and sundry - clear copy and paste-able templates to make sure you own marketing has the best possible starting point - they are like the worse hidden secrets ever.  

Yet the reality is still there are genuinely rubbish ads - of all types - that really defy all the "rules" and common sense of marketing - yet year after year, time after time people just peddle the same old sh*t - or are we missing something?