The decision to focus on increasing turnover (revenue) or profits depends on the specific goals and stage of the business. Both are important metrics, but the emphasis may shift based on various factors.

This Training Topic examines these factors and allows you to draw your own conclusions.

Understanding the difference between turnover and profit, the roles they have in shaping your business decisions is an important first step.

Atomic Action

At what stage is your business currently operating?

What should you be focusing on?