When I first fell in love with floristry, I was obsessed, completely consumed by it. I wanted to learn everything, do everything, say yes to every opportunity.

I thought being busy meant I was successful. But somewhere along the way, I built a business that was running me instead of the other way around.

In this episode, I share how saying yes to everything led to exhaustion, anxiety, and, ironically, less profit. I talk about the moment I realised that more weddings don’t equal more growth and what actually does.

If you’ve ever felt like your business is thriving on the outside but draining you on the inside, this one’s for you.

Inside Wildflower Academy this month, we’re diving into this exact topic in a module called The Floral Empire Architect where I’ll teach you how to design a business that gives you freedom, not fatigue.

Click here to join 🌸

Busy isn’t the goal. Fulfilled is.