Developing a Communications strategy sometimes feels like an overwhelming task, sometimes it’s possible to get an insight into how a communication strategy works, especially on-line communications and community engagement, by examining a business that has had to face building and adjusting its communication efforts in a complex and demanding environment. After all, if they can do it, perhaps you can too.

I’m David Gilchrist and this is Coffee Creative’s Morning Coffee. Few businesses have had a tougher time of late than those in aviation. And so, I went to Brisbane Airport to speak to Brisbane Airport Corporation’s Executive General Manager Communications & Public Affairs, Rachel Crowley, to find out how BAC has tackled the recent challenging times, and so find the tips for others. I started off asking Rachel about how Covid has shaped how BAC communicate with stakeholders and the community.