This episode is all about going back to the basics of your business. As entrepreneurs we fall in love with our product or service. Ways of making it better, more innovative, additional features, etc. But we forget about the most important part of our product or service which is the customer consuming it. Nathan spends time walking through FIVE steps you can take to fall back in love with your customer and learn everything it is to know about them. From that place start to build your product or service offerings into a value ladder that provides massive value for your customer and in turn, makes you widely successful as well.