We all love stories, it's what moves us as humans. Stories of family, friends, work situations, adventures. It's about about who, what, and where. How you define what you do to others shouldn't be any different. There's a difference between saying"I'm a financial advisor" compared to saying, "I'm a financial advisor that works with both business men and women helping them achieve an average of 10% on their international investments." I walk through a simple exercise to help you get that clarity!