I'm talking about the Dream 100. A simple, yet powerful tactic originally taught by Chet Holmes in his book, The Ultimate Sales Machine. Many entrepreneurs have used to drastically shift their influence, build massive relationships across industries and as a result make money through selling their products or services. I break down the Dream 100 into two episodes and this first episode is about Digging the Well first. It's about building the relationships, adding value, before you're asking for favors.