I continue to share the teachings of Russell Brunson, CEO of ClickFunnels, who has built a net worth of over $35 million and led his privately held company to over $360 Million a year in revenue without taking outside funding or investment. One of the things he's used to do that is by mastered this topic of becoming an attractive character. In this episode, I talk about the third part of becoming the attractive character, defining the storyline that you teach and lead through. I share the 6 storylines and examples of how to apply each.