Good morning from Day 2 of Advertising Week Europe 2025! We’re kicking off the Morning Wake-Up podcast live from the AW360 Studio, presented by Usercentrics. We’re joined by Adelina Peltea, Chief Marketing Officer at Usercentrics, to explore the trends, sessions, and standout moments shaping the week ahead.

In this episode we discuss:

• The abundance of discussion around AI during Day 1

• The intersection of user privacy in an increasingly AI-powered world

• Preview the tracks of the day