Matherne’s in Kenilworth now stands out as Baton Rouge’s go-to king cake destination. Tony Matherne says the goal was to give shoppers every style of king cake in one stop, so the store built a massive display featuring Louisiana favorites. The lineup includes Haydel’s, Joe’s Cafe, Caluda’s King Cake, Randazzo’s, Antoine’s, Marguerite’s, Kaywood, Gambino’s, and Matherne’s own cakes. Customers can pick from traditional and donut-style options or splurge on Matherne’s award-winning wedding cake king cake, packed with white chocolate, almonds, and sweet cream. All Matherne’s locations carry the signature cake, but the full roster lives at Kenilworth through Mardi Gras.

NeuroJust founder Jourdan Generes joined Brian to share how Transcranial Magnetic Stimulation (TMS) helps restore brain function and improve depression and anxiety. Guest Ricky Sane offered a powerful first-hand account, describing how TMS first helped him during an FDA trial in the mid-2000s and again years later at Neurojust. After struggling with major depression, trauma, and later cancer treatment, Ricky turned to TMS to regain clarity, energy, and resilience. With clinics in New Orleans and Baton Rouge, Neurojust provides a supportive, therapeutic environment that boosts outcomes and helps patients return to full, healthy lives.

Pennington Biomedical Research Center may appear quiet from the outside, but inside its walls, life-changing medical research happens every day. Located at the corner of Perkins and Kenilworth, this Baton Rouge institution plays a major role in improving health across Louisiana and beyond.

River Parishes Community College Chancellor Quentin Taylor says today’s groundbreaking in Donaldsonville marks a major shift for the region. State leaders began courting a large international company more than two years ago. After months of NDAs, campus visits, and long stretches of silence, Louisiana won the project. The governor and state officials even joined the president in D.C. for the public announcement.

Bally’s Baton Rouge shows off its full makeover, and guests are responding with one word: wow. The former Catfish Town atrium now opens into a bright, modern space with Vegas-style energy. The casino features 25,000 square feet of gaming, 750 slots, 23 table games, and a 50-foot DraftKings screen that dominates the room. Mardi Gras season brings the Throw 200K giveaway, with $500 winners every 30 minutes and a $25,000 finale. Dining Depot adds grilled oysters, brick-oven pizza, wine, and even a two-lane bowling alley. Bally’s also links with The Queen via shuttle, creating two connected downtown destinations.

Senator Bill Cassidy joined the show to break down a busy stretch in Washington after DC Mardi Gras. He moved fast all week, meeting with state leaders and pushing major policies forward. He said the trip matters because it puts Louisiana directly in front of national decision-makers.

Lt. Don Coppola returned to the studio with a clear message: Crime Stoppers works. He shared new year-end numbers showing the program helped solve 133 felony crimes in 2025, leading to 182 arrests. Tips also helped recover more than $505,000 in stolen property and seize $335,000 in illegal narcotics. Coppola said the group paid out $74,600 in rewards last year while keeping every tipster anonymous.He also highlighted the growing Beyond Bars program, which brings real stories from incarcerated individuals to local schools. Coppola closed with a request for information on a recent hit-and-run involving a 12-year-old.

Governor Jeff Landry says Louisiana is gaining ground after years of population loss and slow job growth. He points to more than 124,000 job openings and early signs of people moving back into the state. Because of that, he pushed a new executive order to modernize the workforce system.

Haggai Davis said Mozilla will soon add a switch inside Firefox that turns off all AI features. With one click, users can go back to a plain browser. It won’t predict searches, finish thoughts, or suggest links. It becomes the basic tool people used for years. The update arrives later this month.Microsoft is scaling back too. Although the company pushed Copilot into almost every corner of Windows, it is now slowing down. Users asked for less noise and fewer pop-ups, and the company listened.

Attorney Franz Borghardt offered sharp insight this week into the growing clash between the East Baton Rouge Parish Attorney’s Office and Central City News over coverage of a lawsuit tied to Entergy franchise fees. The parish attorney is seeking a protective order to limit publisher Woody Jenkins from reporting on the case, arguing his articles could influence a potential jury.Borghardt called the move strategic but misguided, saying it shifts attention away from the lawsuit and onto a debate about First Amendment rights. He stressed that political speech, opinion writing, and even sharply biased commentary remain protected. He predicted the motion will fail and may even boost Jenkins’ readership.The underlying lawsuit challenges a Metro Council ordinance sending about $100,000 in Entergy fees to each council district. But for now, the spotlight is firmly on free speech, media bias, and whether the parish attorney’s tactic backfires.