It's not ALL about social over here. We still need to know our sh*t when it comes to our businesses and Adam Hubbell of First Western Trust is giving us updates on the big changes coming to both FHA and conventional loans in the upcoming months. Adam is a lender based here in Phoenix, AZ and is very diligent about his social media. I actually met him on social media and now do business with him! It doesn't have to be complicated you just need to be consistent with it a and valuable to your target audience. He also believes in an in-person experience when it comes to the consultation with buyers and that is HUGE in this digital world we are living in. Lenders rarely meet a buyer in-person post-covid but Adam and his team are changing that.

Lenders, it's time to prioritize your social media and start being more relational within your business to ensure retention.