Most brands get Black Friday completely wrong — and in this episode, I break down exactly why. We uncover the hidden mistakes brands make every single year, why their Meta ads underperform, and the simple strategic shifts that separate the winners from the ones burning money.

You’ll learn:
• Why most Black Friday campaigns fail
• The creative mistakes killing performance
• What Meta Ads prioritize during Q4
• How to build a Black Friday system that actually scales
• The strategy top-performing brands use to increase ROAS fast

If you run ads, work in e-commerce, or want to build a Black Friday campaign that actually works instead of collapsing under pressure — this episode is your blueprint.