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Most Hosts Don’t Do This—and It Shows in Their Revenue
Episode Summary
In this solo episode of The Peak Season Podcast, Luke breaks down a practical, repeatable system for forecasting short-term rental revenue using PriceLabs and a simple spreadsheet. Instead of vague goals like “make more money,” Luke walks through how to set clear monthly revenue targets, track progress in real time, and adjust pricing strategy based on occupancy, seasonality, and lead times.
Using a real property in Northwest Michigan, Luke shows how treating pricing like a fitness goal—broken into daily and weekly actions—creates clarity, confidence, and far better results. If you’ve ever felt behind on revenue with no clear plan to catch up, this episode provides a concrete framework you can apply immediately.
Key Topics Covered- Why “I just want more bookings” is not a real pricing strategy
- Using PriceLabs portfolio analytics instead of gut feelings
- Reverse-engineering an annual revenue goal into monthly targets
- Accounting for owner stays, one-off events, and skewed data
- Occupancy-sensitive vs. price-sensitive months (and how to tell the difference)
- When to lower weekday rates to drive longer stays
- How to avoid starting the year in a revenue deficit
- Why most hosts feel behind even when they’re performing well
- Set monthly revenue goals, not vague annual hopes
- Track actuals vs. goals at least once or twice per month
- Use occupancy thresholds (50% / 75%) to decide when to chase bookings vs. hold price
- Be the first to lower prices in slow months—and the last in peak season
- Adjust weekday pricing strategically to win longer stays without discounting weekends
- Forecasting gives you clarity and confidence instead of reactive decision-making
- Hosts using or considering PriceLabs
- STR owners who hate feeling “behind” with no clear fix
- Hosts managing seasonal markets with large swings in demand
- Operators who want pricing decisions driven by data, not anxiety
This episode includes screen sharing and live examples on YouTube. If you want to see exactly how the spreadsheet is structured and how pricing decisions are made inside PriceLabs, the video version is highly recommended.
Final ThoughtMost hosts price reactively. This episode shows how to price intentionally—with a plan, a scoreboard, and fewer emotional spirals during slow months. Progress beats panic.
DisclaimerThe views, opinions, and information expressed in this podcast are for general informational and educational purposes only. They are not intended to be financial, legal, tax, or investment advice. Listeners should consult with their own professional advisors before making any decisions related to real estate investing or short-term rental operations. The hosts make no guarantees regarding outcomes or results discussed in this episode.
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By Lucas Miller & Tyler KostichEpisode Summary
In this solo episode of The Peak Season Podcast, Luke breaks down a practical, repeatable system for forecasting short-term rental revenue using PriceLabs and a simple spreadsheet. Instead of vague goals like “make more money,” Luke walks through how to set clear monthly revenue targets, track progress in real time, and adjust pricing strategy based on occupancy, seasonality, and lead times.
Using a real property in Northwest Michigan, Luke shows how treating pricing like a fitness goal—broken into daily and weekly actions—creates clarity, confidence, and far better results. If you’ve ever felt behind on revenue with no clear plan to catch up, this episode provides a concrete framework you can apply immediately.
Key Topics Covered- Why “I just want more bookings” is not a real pricing strategy
- Using PriceLabs portfolio analytics instead of gut feelings
- Reverse-engineering an annual revenue goal into monthly targets
- Accounting for owner stays, one-off events, and skewed data
- Occupancy-sensitive vs. price-sensitive months (and how to tell the difference)
- When to lower weekday rates to drive longer stays
- How to avoid starting the year in a revenue deficit
- Why most hosts feel behind even when they’re performing well
- Set monthly revenue goals, not vague annual hopes
- Track actuals vs. goals at least once or twice per month
- Use occupancy thresholds (50% / 75%) to decide when to chase bookings vs. hold price
- Be the first to lower prices in slow months—and the last in peak season
- Adjust weekday pricing strategically to win longer stays without discounting weekends
- Forecasting gives you clarity and confidence instead of reactive decision-making
- Hosts using or considering PriceLabs
- STR owners who hate feeling “behind” with no clear fix
- Hosts managing seasonal markets with large swings in demand
- Operators who want pricing decisions driven by data, not anxiety
This episode includes screen sharing and live examples on YouTube. If you want to see exactly how the spreadsheet is structured and how pricing decisions are made inside PriceLabs, the video version is highly recommended.
Final ThoughtMost hosts price reactively. This episode shows how to price intentionally—with a plan, a scoreboard, and fewer emotional spirals during slow months. Progress beats panic.
DisclaimerThe views, opinions, and information expressed in this podcast are for general informational and educational purposes only. They are not intended to be financial, legal, tax, or investment advice. Listeners should consult with their own professional advisors before making any decisions related to real estate investing or short-term rental operations. The hosts make no guarantees regarding outcomes or results discussed in this episode.