Everyone in short-term rentals talks about direct bookings.

But here’s the reality: most of them are doing it wrong.

In this episode, Ben is joined by Boostly founder Mark Simpson to break down what’s actually happening with direct bookings in 2026 beyond the hype.

You’ll learn:

• Why 65% of direct bookings start on Airbnb & OTAs
• The “billboard effect” and how to use it to your advantage
• How guests are finding properties outside the platforms
• What AI and search will change in the next 12–24 months
• How to grow direct bookings without burning money on ads
  

If you want more direct bookings, this is one you can’t afford to miss.