Everyone says, “niche down.”

But most new founders do it the wrong way.

They pick an industry… but stay generic inside that industry.

They narrow their audience… but don’t sharpen their positioning.

They say:

And then they wonder why:

Niching isn’t about shrinking your market, it’s about increasing precision.

In this podcast, I’ll break down the 7 most common mistakes entrepreneurs make when niching — and how to fix them.

I’ll cover:

If you’re building a consulting or service-based business, this will help you stop guessing and start aiming.

Bring your idea. We’ll sharpen it together.