Two Facet

Most Popular Product Metrics Explained


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Metrics help us make better product decisions and evaluate how good our choices are. They guide us to our goals and show us how we are moving towards them. Metrics reflect the health of our business as well as the behavior of our users.

In this episode, we get into the detail of how should metrics be: user-centered and actionable, so they don’t become vanity metrics.

Tune in to discover the list of the most popular ones explained with examples. As promised, here’s the list of the ones mentioned in the episode:

  • CAC - Customer Acquisition Cost
  • CLTV - Customer Lifetime Value
  • ARPU - Average Revenue per Unit
  • Adoption
  • Retention
  • Churn
  • DAU, WAU, MAU - Daily / Weekly / Monthy Active User
  • CVR - Conversion Rate
  • Time on Task
  • Success / Error Rate

  • We invite you to continue the conversation and give us feedback!

    Twitter:@TwoFacetPodcast
    Hosts: Juncal González, Matt Mikulski
    Music: Sunlight by Lightblow

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