Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...

Most Successful Promo Ever? (Part 1)

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That.  Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999.  This is his podcast.  More at FrankKernPodcast.com.

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I've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected. A number of times I kept kicking back and it finally got approved and this client, they don't really want emails. They want phone calls...

Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?

Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their ambitions was to out-work me. My immediate response, because I care very much about this person, was "please don't do that. Instead out-smart me." So I say to you, don't try to out-work me. Definitely not from a place of ego...

Do NOT try to out-work me. (Out-smart me instead.)

If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly do it for a positioning standpoint of kind of putting the entire industry, niche on notice from that perspective?

If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?

I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta group? So there's 30 families now, so 60 individuals...

Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?

The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger.  How would you address someone who's in that specific situation?

Most Successful Promo Ever? (Part 1)

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