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In this heartfelt conversation, Becca Samsson reflects on how her California upbringing shaped her lifelong connection to nature and her career in sustainability. Growing up in Southern California, she developed an intimate relationship with the Pacific Ocean and the natural landscape, and all her favorite childhood memories took place outdoors. As Becca shares, "All of my memories with my siblings and my family are in California nature," from making sand angels on Santa Barbara beaches to hiking in the foothills with her mother. This early connection was reinforced by her grandmother, who taught her to conserve water while shampooing her hair, and her twin sister, who pointed out exhaust residue on leaves when they were just ten years old. These formative experiences instilled in her a deep sense of gratitude and responsibility toward the natural world.

Now living in the Netherlands and raising her son, Roman, Becca has observed fascinating cultural differences in how people relate to nature and sustainability. While California's wild landscapes—from deserts to mountains to national parks—fostered her environmental awareness, the Netherlands presents a more controlled relationship with nature, shaped by centuries of water management and land reclamation. Becca intentionally creates opportunities for Roman to build his own intimate connection with nature, taking him to parks every Friday where he gently touches flowers and plays with rocks and dirt. She explains that "children that had more intimate memories with nature or more intimate experiences with nature as young children grew up with more sensitivity and environmental responsibility as they get older." The family's car-free lifestyle, relying entirely on bicycles even in the rain, ensures that Roman experiences the elements daily, which Becca believes builds character and maintains that essential connection to the natural world.

In her sustainability work, Becca has learned to bridge the gap between environmental values and business realities. While she wishes "saving the world was a good enough business case," she's found that positioning sustainability as a value proposition for companies is essential. Recently shifting her focus from carbon emissions to nature-based solutions, she's excited about this new direction because everyone has intimate memories of nature, unlike carbon, which remains abstract and inaccessible to most people. Drawing on her Jewish upbringing and the concept of Tikkun Olam—fixing the world—Becca believes that caring for the climate is fundamentally about recognizing that "this is our home and I want to take good care of it, not just for me, but also for everyone I know and also everyone that I don't know." Her advice is simple but profound: find small ways to connect with nature, whether that's stopping to observe a brilliant red autumn leaf for five seconds or walking in the rain without an umbrella, because "if we build a meaningful relationship with nature, we won't let it go to hell."

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