This opdcast comes from the book "Motivate Like a CEO" by Suzanne Bates. It provides advice on how to inspire and motivate people, building a culture of purpose and passion within an organization. The text explores various strategies for leaders to connect with their employees, understand their motivations, and communicate effectively to achieve common goals. The author emphasizes the importance of clear communication, authenticity, and a genuine connection with employees. Through examples and stories, the book provides practical tips for leaders to create a culture of empowerment, accountability, and sustained momentum within their organizations.