How do you get your sellers and success reps to adopt your new value programs? In this episode we chat with executive consultant and performance coach Tim Ohai about change management. As we discuss this hot topic, we expose what gets in the way of change initiatives, how to motivate change, and how important different learning styles are to adopting change.

How do you get your sellers and success reps to adopt your new value programs? In this episode we chat with executive consultant and performance coach Tim Ohai about change management. As we discuss this hot topic, we expose what gets in the way of change initiatives, how to motivate change, and how important different learning styles are to adopting change.

How do you get your sellers and success reps to adopt your new value programs?&nbsp;In this episode we chat with executive consultant and performance coach Tim Ohai about change management. As we discuss this hot topic, we expose what gets in the way of change initiatives, how to motivate change, and how important different learning styles are to adopting change.

Motivating for Change: Accelerating Value Adoption

B2B buyers want to know the business outcomes they can expect from proposed solutions and the realized value of what they've already purchased. Yet far too few solution providers can articulate value. Value Coffee Talk interviews sales, marketing and customer success leaders about their value programs to discuss the challenges, opportunities and share best practices. Hosted by author and serial entrepreneur Tom Pisello, the ROI Guy, and value expert April Morley, the pair grab a coffee with their guests and dive into the tough questions that need answering in order to drive value success.  This show is a service of the Enterprise Value Collective (EVC), a community of business value leaders and practitioners, and independent value consultancy Genius Drive.

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Marketing

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B2B buyers want to know the business outcomes they can expect from proposed solutions and the realized value of what they've already purchased. Yet far too few solution providers can articulate value. Value Coffee Talk interviews sales, marketing and customer success leaders about their value programs to discuss the challenges, opportunities and share best practices. Hosted by author and serial entrepreneur Tom Pisello, the ROI Guy, and value expert April Morley, the pair grab a coffee with their guests and dive into the tough questions that need answering in order to drive value success. This show is a service of the Enterprise Value Collective (EVC), a community of business value leaders and practitioners, and independent value consultancy Genius Drive.

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Motivating for Change: Accelerating Value Adoption

Motivating for Change: Accelerating Value Adoption