Motor is bringing extra power to the electric car movement by uniting utility companies and drivers. Approximately 70% of Americans have never even been in an electric car, and it is Motor's primary goal to change that by changing the way we think about electric cars. In my conversation with co-founders Mike Barg and Bryan Bernard, they share how they create a seamless experience for customers in order to increase electric car usage, as well as what it was like launching Motor from a larger company. 

Leveraging the natural partnership between utility companies and electric car owners, Mark, Bryan and their team are accelerating the adoption of electric cars. We discuss the barriers to electric car ownership and usage, and they also talk about the win-win relationship they've created with utility companies. As an electric car owner myself, I was particularly fascinated by this conversation, and I hope you enjoy it as much as I did. 

If you are interested in trying Motor, use the code STARTUP for a discount.

Topics In This Episode

Leveraging a changing market for growth

Customer service and product considerations in order to lower barriers for buyers

Addressing increasing product availability and customer retention

24-month plan: Increase awareness, bend the access curve, expand partnerships

Is Motor like a “loss leader”?

Innovation and subsidiary positioning: Zero emissions goals, streamlined service, including bill payment, delivery, strict safety guidelines, and working with vendors and contractors

Navigating the differences of direct corporate integration and the absence of investor pitching

Identifying buyer personas, exceeding forecasts and meeting KPIs

Contact Info

Website: MotorEv.net

[email protected]

833-MOTOR-EV

Facebook @MotorEVIndy

Instagram @motor_ev

Twitter @Motor_EV