Will It Stick?

Mountain Dew: Do The Dew


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Mountain Dew is most definitely one of the biggest risk-takers when it comes to marketing stunts, activations, and campaigns. From bogus focus groups to creating weird products for super fans, to a weird yet iconic Super Bowl commercial featuring a Puppy Monkey Baby, Mountain Dew keeps fans on their toes!

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Will It Stick?By Melissa DiGianfilippo & Alexis Krisay

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