Mike Rovner has spent 30 years in New York advertising and now runs a successful independent shop. Whether he's teaching his City College grad students or the junior creatives at TiNY Ad Agency, he tells them the same thing year after year: an execution is not an idea.

A candid conversation on why most creative work fails the insight test, what AI gets right and wrong, and the open secret of influencer marketing.

Connect with Mike: https://www.linkedin.com/in/mikerovner/

Connect with Tiny: https://www.tinyadagency.com/