Running a business is filled with ups, downs, and lessons we learn over and over again. In this episode, marketing strategist Gwen Montoya explores the common fears, insecurities, and challenges that all business owners face, and offers insights on how to overcome them. From the vulnerability of being visible to the fear of making mistakes, Gwen sheds light on the shared struggles of entrepreneurship and provides actionable tips to navigate them.

What You'll Learn in This Episode:

• Why being visible in your business is non-negotiable and how to embrace it.
   
• How to overcome the fear of being judged or perceived as salesy.
   
• The reality of second-guessing decisions and how to move forward with confidence.
   
• Why consistency in marketing matters more than perfection.
   
• How to manage the inevitable ups and downs of entrepreneurship.
   
• Practical advice to push past fear and step into your role as a business owner.

Key Takeaways:

1. Visibility is essential: Whether it’s through social media, networking, or emails, showing up is the foundation of your business growth.
2. Marketing is a skill: Every time you market your business, you’re learning and improving.
3. Reframe criticism: Not everyone will like what you do, and that’s okay. Focus on serving the people who value your work.
4. Learn through action: Accept that not every decision will be perfect, and trust that every step is a chance to refine your approach.
5. Ride the waves: Ups and downs are a natural part of business. Recognize them as opportunities for growth and reflection.

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx