Move With Mully

What does it take to build a real estate business that gives you your time back?

In this episode of Move with Mully, Chris Mullenberg and Chris Parsons sit down with Patrick Soukup to talk about the years of consistent work behind his YouTube channel, Living in Fort Collins. Patrick shares how a project he started during Covid grew into a source of business for his team, why he kept publishing before the first deal arrived, and how he invested in production as the channel proved its value.

They also explore the decisions behind the business. Patrick talks about sharing opportunities with his team, choosing time with his kids over keeping more of the income, and moving his independent brokerage to eXp. The conversation covers team culture, showing up as yourself on camera, and the systems he still wants to build so he can step away with confidence.

Patrick leads The Soukup Group in Northern Colorado and creates videos that help people explore life in Fort Collins and the surrounding communities.

Connect with Patrick
Instagram
https://www.instagram.com/patricksoukup/
YouTube
https://www.youtube.com/@LivinginFortCollinsColorado

🎧 Listen to Move with Mully
🍎 Apple Podcasts
https://podcasts.apple.com/us/podcast/move-with-mully/id6791251495
🟢 Spotify
https://open.spotify.com/show/033PzhA0YaAjNwYOb6sh5y
▶️ YouTube
https://youtube.com/@movewithmullypodcast

👍 Follow and share the show with someone who belongs at the table.

📩 Questions, topic ideas, success stories, or guest suggestions
[email protected]

Hosted by Chris Mullenberg and Chris Parsons
Guest Patrick Soukup
Produced by Andres Vazquez

#MoveWithMully #RealEstateAgents #YouTubeMarketing #PatrickSoukup

Your clients can only refer the services they know you offer.

In this episode of Move with Mully, Chris Mullenberg and Chris Parsons continue the conversation from Episode 2 with a practical look at turning real estate expertise into services clients understand. From helping first time buyers to guiding a move or preparing a home for sale, they explore how named packages address specific needs, build an agent's confidence, and make it easier for clients to recognize who else could benefit. They also discuss bringing that expertise into public content and learning the details of a new neighborhood before marketing yourself as its expert.

The conversation then turns to AI and where it can support the work behind a real estate business. Chris and Chris discuss follow up planning, workflows, and analysis, why client outreach still needs human judgment, and the value of using a few simple tools consistently. The common thread is making your value clear while keeping the relationship personal.

🎧 Listen to Move with Mully
🍎 Apple Podcasts
https://podcasts.apple.com/us/podcast/move-with-mully/id6791251495
🟢 Spotify
https://open.spotify.com/show/033PzhA0YaAjNwYOb6sh5y
▶️ YouTube
https://youtube.com/@movewithmullypodcast

👍 Follow and share the show with someone who belongs at the table.

📩 Questions, topic ideas, success stories, or guest suggestions
[email protected]

Hosted by Chris Mullenberg and Chris Parsons
Produced by Andres Vazquez

#MoveWithMully #RealEstateAgents #RealEstateMarketing #AIinRealEstate

Major real estate companies are no longer competing one service at a time. They are building entire ecosystems around listings, lending, technology, data, and the customer relationship.

In this episode of Move with Mully, Chris Mullenberg and Chris Parsons break down five major deals reshaping the real estate industry. They examine Compass and Anywhere, Rocket with Redfin and Mr. Cooper, Stone Point and Keller Williams, Real and RE/MAX, and eXp with NextHome.

The conversation moves beyond the deal headlines to what consolidation means for agents, brokerage owners, consumers, and the future of listing access. Chris and Chris explore brokerage economics, competing platforms, fragmented inventory, customer data, and why the agent relationship remains one of the most valuable pieces of the entire transaction.

• 00:00:00 Intro: Why Agents Still Matter in Consolidation
• 00:00:45 Compass Acquires Anywhere—and Takes Aim at Zillow
• 00:06:29 Rocket Wants the Entire Homebuying Journey
• 00:10:23 Keller Williams’ Quiet Capital Deal
• 00:12:20 The Agent Relationship Is the Real Asset
• 00:13:09 Real Acquires RE/MAX
• 00:17:48 eXp Acquires NextHome
• 00:22:22 Could Competing MLS Systems Hurt Consumers?
• 00:26:17 Protecting Your Database and Client Relationships
• 00:28:06 Next Episode: The AI Survival Guide

🎧 Listen to Move with Mully

🍎 Apple Podcasts
https://podcasts.apple.com/us/podcast/move-with-mully/id6791251495
🟢 Spotify
https://open.spotify.com/show/033PzhA0YaAjNwYOb6sh5y
▶️ YouTube
https://youtube.com/@movewithmullypodcast

👍 Follow and share the show with someone who belongs at the table.

📩 Questions, topic ideas, success stories, or guest suggestions
[email protected]

Hosted by Chris Mullenberg and Chris Parsons
Produced by Andres Vazquez

#MoveWithMully #RealEstateNews #BrokerageConsolidation #RealEstateTechnology #RealEstateAgents

Sophia and Dylan Besthorn left stable careers, bet on themselves, and used authentic content to build a fast-growing real estate business without pretending the work was easy.

In this episode of Move with Mully, Chris Mullenberg and Chris Parsons sit down with Sophia and Dylan to unpack how a hairstylist and a 13-year journeyman lineman combined their strengths to build the Besthomes Team.

They share the TikTok breakthrough that changed their marketing, how social media creates trust before the first meeting, and why they chose entrepreneurship even when failure could have meant selling their house.

The conversation also gets honest about rapid growth, delegation, hiring around core values, avoiding burnout, and what it takes to build one business as a married couple.


GUESTS
Sophia and Dylan Besthorn are Colorado real estate agents with eXp Realty and the leaders of the Besthomes Team. They have grown their business through consistent content, relationship-centered service, and a powerful combination of online visibility and face-to-face connection.

CONNECT WITH SOPHIA AND DYLAN
https://www.instagram.com/thebesthomesteam/



CHAPTERS
00:00 Inside the Besthomes Story
00:21 From the Trades to Real Estate
07:45 How Authentic Content Built Their Business
17:05 Growing Fast Without Burning Out
22:38 Letting Go and Building the Right Team
33:48 What's Next for the Besthomes Team
36:27 Making Marriage and Business Work
41:57 Behind the Scenes Hacky Sack


🎧 LISTEN TO MOVE WITH MULLY
🍎 Apple Podcasts
https://podcasts.apple.com/us/podcast/move-with-mully/id6791251495
🟢 Spotify
https://open.spotify.com/show/033PzhA0YaAjNwYOb6sh5y
▶️ YouTube
https://youtube.com/@movewithmullypodcast


👍 Follow and share the show with someone who belongs at the table.
📩 Questions, topic ideas, success stories, or guest suggestions
[email protected]


Hosted by Chris Mullenberg and Chris Parsons
Produced by Andres Vazquez
#MoveWithMully #RealEstateMarketing #RealEstateEntrepreneurship #BesthomesTeam

Choosing a niche does not mean turning away business. It gives people a reason to remember and refer you.

In this episode of Move with Mully, Chris Mullenberg and Chris Parsons explain how real estate agents can choose a niche without putting blinders on the rest of their business. They explore niches built around clients, locations, property types, lifestyles, and specialized skills, showing how focused expertise can open more doors than it closes.

The conversation moves from choosing a niche to becoming the findable agent. Chris and Chris break down why useful content matters in an AI driven search world, how to package your knowledge into a clear service, and why a simple, repeatable process gives clients greater confidence.

CHAPTERS

00:00 Why Agents Resist Choosing a Niche
03:03 Testing More Than One Niche
04:19 What Actually Defines a Niche
08:33 Why the Findable Agent Wins
13:10 Turning Expertise Into a Package
18:36 Finding and Serving Your Community
21:05 Choose a Niche Around Your Strengths
26:32 How Niching Makes You More Referable

LISTEN AND FOLLOW

Apple Podcasts:
https://podcasts.apple.com/us/podcast/move-with-mully/id6791251495

Spotify:
https://open.spotify.com/show/033PzhA0YaAjNwYOb6sh5y

YouTube:
https://youtube.com/@movewithmullypodcast

👍 Follow and share the show with someone who belongs at the table.

Questions or feedback:
[email protected]

Hosted by Chris Mullenberg and Chris Parsons
Produced by Andres Vazquez

#MoveWithMully #RealEstateAgents #RealEstateMarketing #NicheMarketing

Navigating the vibes recession and why the US Starter Economy is broken

The market may be improving on paper, but many buyers still do not feel ready to make a move.

Chris Mullenberg and Chris Parsons break down the vibes recession and how fear, uncertainty, social media, and nonstop negative headlines are shaping the housing decisions people make.

They discuss why the starter economy is no longer working for many first time buyers, why family assistance is becoming more common, and how co buying and co living are creating new ways for people to enter the market.

The conversation also challenges real estate professionals to stop being secret agents. The people in your market need an honest local expert who understands what they are feeling, can separate facts from fear, and can help them move forward with confidence.

Chapters

00:00 Vibes recession and starter economy overview
00:41 AI driven information overload fuels real estate dialogues
01:37 Ground level market intelligence
02:19 Mortgage rate dynamics and counterintuitive movements
03:44 How different generations perceive the market
06:14 Agents face the vibes recession and a broken starter market
07:56 Lessons from stocks and crypto
08:36 Crypto cycles and the shifting starter economy
09:50 Video content that addresses market vibes
11:17 Connecting with clients through targeted messaging
12:48 Reaching first time buyers and their parents
14:59 The $100K household income threshold
16:22 The rising age of first time homebuyers
17:43 Co buying and family strategies for homeownership
20:38 Co buying, co living, and vibrant communities
27:04 Closing remarks and building community

🎧 Listen to Move with Mully

🍎 Apple Podcasts
https://podcasts.apple.com/us/podcast/move-with-mully/id6791251495

🟢 Spotify
https://open.spotify.com/show/033PzhA0YaAjNwYOb6sh5y

▶️ YouTube
https://youtube.com/@movewithmullypodcast

👍 Follow and share the show with someone who belongs at the table.

📩 Questions, topic ideas, success stories, or guest suggestions
[email protected]

Hosted by Chris Mullenberg and Chris Parsons
Produced by Andres Vazquez

#MoveWithMully #RealEstatePodcast #FirstTimeHomebuyers #HousingMarket

Real conversations with the real players in real estate.

Meet Move with Mully, the podcast and community built for the top 20% of real estate producers and leaders who want to build better businesses and get their time and quality of life back.

Hosts Chris Mullenberg and Chris Parsons introduce a place for honest conversations, fresh perspectives, and actionable tactics from the industry’s top producers, entrepreneurs, and innovators.

This is not another dry business podcast. It’s a seat at the table with people building exceptional businesses and lives they’re genuinely excited to live. We dig beyond the highlight reel to uncover the wins, pivots, and lessons that shaped some of the most successful people in real estate today.

Every episode gives you practical takeaways you can implement right away: strategies working now, how to navigate industry shifts, what matters in AI, technology, and marketing, and how to grow without burning out.

Tune in, engage, and let’s grow together.

Chapters

00:00 - Welcome to Move with Mully

🎧 Listen to Move with Mully

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/move-with-mully/id6791251495
🟢 Spotify: https://open.spotify.com/show/033PzhA0YaAjNwYOb6sh5y
▶️ YouTube: https://youtube.com/@movewithmullypodcast

👍 Follow and share the show with someone who belongs at the table.

📩 Questions, topic ideas, success stories, or guest suggestions: [email protected]

Hosted by: Chris Mullenberg and Chris Parsons
Produced by: Andres Vazquez

#MoveWithMully #RealEstatePodcast #RealEstateAgents #RealEstateLeadership #RealEstateBusiness