In this intimate conversation, Erin talks with the brilliant Sascha Schlossberg: movement designer, consumer psychology wiz, and messaging simplifier. She helps us understand in super simple terms what the ingredients of a movement can look like (they're not expensive or complex!). We drew interesting parallels to political movements, and explored what makes movements successful or not. Sascha's experience strategizing a movement ("Occupy Wealth") was so cool to hear. At the end, you'll be thinking about how you too can mobilize your audience to spread the core message of your work.