On this episode of Build Better Brands, Danielle Clarke is joined by James Bacon a.k.a The Body Fix Coach, who is much more than just a personal trainer, he helps people to ultimately get out of pain (he's helped Danielle get out of the pain she sustained from an old injury). The pair discuss health and wellbeing and how that affects you as a business owner.

KEY TAKEAWAYS

• Sometimes I think people want to get fit and they think about hiring a personal trainer and they don't know the difference between a personal trainer and the other types of coaches available and might just go for the cheapest option or who they like the look of. Being a coach means I help people, not just beating them and telling them what to do like some personal trainers.
• The pandemic was a tough time, going from a busy physical location with about 75 clients down to about six in the space of 3-4 weeks. But that's the adapt, pivot, change point and you either do that or quit, and I'm not a quitter.
• I'm not a natural salesman, but it's something you learn as you go along. I'm a big believer in that if you've got a good set of testimonials behind you that breaks down those barriers anyway. When you shop on Amazon you always look at the reviews first. At the end of the day it's all about how I can help you.
• If you're in pain it could start to drip down into other areas of your life affecting your business, you family, your income. If someone's in better physical health, that goes hand-in-hand with better mental health. 

BEST MOMENTS

‘I love doing what I do, both in the training and in business.'

‘If I can change someone's life by getting rid of their pain, that's massive.'

‘I gained about 15kg during Covid because I wasn't moving as much and I started thinking about getting another job, but then things started picking back up again.'

‘Movement is medicine.'

ABOUT THE GUEST

James Bacon a.k.a The Body Fix Coach is a personal trainer who uses his own weight loss journey to help him motivate his clients. He weighed about 19 stone at the age of 19, but then started going to the gym every day and lost about eight stone in two years which made him feel more energised and he noticed he was enjoying life more. This inspired him to help other people do the same thing. He studied to be a personal trainer then on strength and conditioning coaching and human movement science which helps him to get people out of pain and back to health and fitness.

Website: https://www.thebodyfixcoach.co.uk/

LinkedIn: https://www.linkedin.com/in/thejamesbacon/

Instagram: @the_body_fix_coach

Facebook: https://www.facebook.com/Thebodyfixcoach  

ABOUT THE HOST

Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.

Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people's lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.

Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]
LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]
Twitter - @D4nielleCl4rke |  [https://twitter.com/D4nielleCl4rke](https://twitter.com/D4nielleCl4rke)
Email - [[email protected]](http://www.danielleclarkecreative.com/)
Website: www.danielleclarkecreative.com

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