Small Business Success Talk

Movements, Marketing & Midlife Mojo: The We Do Not Care Club Effect


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This week on Christy’s Corner, I unpack how one frustrated woman accidentally sparked a viral movement — and how small business owners can do the same.

If you’ve ever felt overworked, underpaid, or simply over it, this one’s for you.

From marketing myths to the messy middle, this episode is equal parts real talk, laughter, and strategy.

💡 Topics:

  • How movements really start

  • The “MVP” mindset: show up, even when it’s messy

  • Why emotion and authenticity beat algorithms every time

  • The Being Super Method (and how to activate your inner hero)

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    Small Business Success TalkBy Christy Smallwood

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