Bryan and Demetrius delve into the trials and tribulations of movie theaters and how they will evolve in response to the modern audience.  The guys get into the magic of the cinema as a unique experience and what keeps people coming back. Demetrius digs into the movie theater business model and how content selection can be better optimized for the experience while Bryan points out all of the strides that theaters have made recently to upgrade the experience for their guests. Together, the guys float ideas for the future of the theater experience.