<p>Elon University’s Vice President for Enrollment Greg Zaiser joins us to talk about successful, campus-wide brand stewardship and how his institution transformed itself into one of the preeminent schools in the country.</p>

Elon University’s Vice President for Enrollment Greg Zaiser joins us to talk about successful, campus-wide brand stewardship and how his institution transformed itself into one of the preeminent schools in the country.

Moving Beyond Logos to the Heart of the Brand

In 31Minutes: Best Ideas for Higher Ed Communicators, co-hosts Karyn Adams (H·A ThirtyOne Principal and Creative Director) and Karen Black (Content Strategist) talk to guests of all ilks and explore one “best idea” each month to inspire higher ed marketers, communicators, and leaders from across departments.

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Moving Beyond Logos to the Heart of the Brand

Moving Beyond Logos to the Heart of the Brand