Once again, welcome back to Coffee Break Blogging!

It is always best to, early on, move from the "niche" right into the actual business model. If you want to create a REAL online business based around your blog, then we definitely need to think of it as a business and not a topic. In this episode, we make that bridge into business. I introduce a one-page business plan idea and begin taking about how to TEST your business idea before investing a bunch of time into it.

Now in our last few episodes we have been talking about selecting a good market or a niche to get into with our blog. And we were evaluating this based on its business potential.

Now by this point in our series you should have some potential ideas if not the one main idea that we are going to go ahead and proceed in our process with. Because what we are going to start talking about in this episode is actually how to start verifying that business model. How to actually make that bridge from a niche to an actual business model because a lot of bloggers actually really fall short on the whole idea of actually developing a real business model. They literally go from having a niche idea to just start the blog right off the bat. And that is the problem where people come into this a little bit down the road and they try to "monetize" that blog because it tends to be an afterthought. They just went literally from "interest-niche-setup the blog" and that was it.

That was their pathway into it and it just breeds so much complexity down the road usually in the area of coming to grips with the fact that they are not really going to make any money with that site. And that is not something that I want you guys to have to worry about.

So what we are going to talk about in this episode is how to bridge into the actual business model. And what I want to introduce you to in this episode is a concept called...

"The Lean Canvas"