Andy Dempster, Director of Business Strategy at Optimizely, joins The Association Podcast to share his journey from the association world at SME to Optimizely.  We get into all of the things associations should know when it comes to DXP vs. CMS,  proprietary vs. open-source platforms,  content personalization, experimentation, CDP, search, and a whole lot more.

Andy Dempster, Director of Business Strategy at Optimizely, joins The Association Podcast to share his journey from the association world at SME to Optimizely. We get into all of the things associations should know when it comes to DXP vs. CMS, proprietary vs. open-source platforms, content personalization, experimentation, CDP, search, and a whole lot more.

Andy Dempster, Director of Business Strategy at Optimizely, joins The Association Podcast to share his journey from the association world at SME to Optimizely.&nbsp; We get into all of the things associations should know when it comes to DXP vs. CMS,&nbsp; proprietary vs. open-source platforms,&nbsp; content personalization, experimentation, CDP, search, and a whole lot more.

Moving the Needle with Experimentation with Andy Dempster

Jake Toohey (Adage Technologies), Gretchen Steenstra (DelCor) and Ben Muscolino (Breezio and AMS Geek) bring you The Association Podcast. With a combined five decades of experience in the association tech space, they explore challenges facing associations and bring fresh ideas to address them using strategy, design, analytics, and technology.

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Jake Toohey (Adage Technologies), Gretchen Steenstra (DelCor) and Ben Muscolino (Breezio and AMS Geek) bring you The Association Podcast. With a combined five decades of experience in the association tech space, they explore challenges facing associations and bring fresh ideas to address them using strategy, design, analytics, and technology.

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Moving the Needle with Experimentation with Andy Dempster

Moving the Needle with Experimentation with Andy Dempster